For Builders, the real definition of success is a life and work that brings personal fulfillment and lasting relationships and makes a difference in the world in which they live.

For most Builders, the journey is like shooting for the moon and instead hitting Mars-perhaps a better, but different outcome than envisioned. Builders are the first to admit (at least, in private) that planning works, but as the adage goes, the plan itself, rarely does.

For Builders, the real definition of success is a life and work that brings personal fulfillment and lasting relationships and makes a difference in the world in which they live.

Success in the long run has less to do with finding the best idea, organizational structure, or business model for an enterprise, than with discovering what matters to us as individuals.

Do or do not. There is no try," says Yoda, the bewitching philosopher warrior created by George Lucas in Star Wars. Yoda is quoted at least as often as the founding fathers on this topic.

Builders think of success and failure as feedback. They don't judge either as a complete win or loss.

When you put together deep knowledge about a subject that intensely matters to you, charisma happens. You gain courage to share your passion, and when you do that, folks follow.