And I completely am one of the most sensitive in that area as far as the NFL is concerned.

We have long moved away from some of the principles of law as to what is fair and equitable in the United States. We all see every day that's debatable, 50-50 in almost all cases.

But if you look at teams that want to share more revenues, they're teams that don't have a lot on the table. They've long since not had any serious investment in their team.

The part of football you don't see with all the buddies I ever had, we might have gone out and thrown some passes, but we never went out to knock the hell out of each other just to do it. You do that when the time comes to push the ball downfield or keep it from going down the field. That's why I think football has a great place.

Sports that are continuous and never stop don't give us the opportunity to segment our messages.

I promise you that during my life, I was more concerned about not letting people down, about doing my part, than I was ever into what it did for me. That is one of the great things about sports, and frankly, football really does instill that.

Is [football] for everybody? Of course not. But it is a meaningful contribution beyond, I think, other alternatives.