And I completely am one of the most sensitive in that area as far as the NFL is concerned.

There are a lot of people with money, but not with the passion to really go spend it.

Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.

You could have a player that gave you some iffiness but his talent would make a real contribution, but you had to have an overwhelming base of players so you know exactly what you had.

Everybody is pretty good in the first quarter. Second quarter, you have a little bump or two on you coming into the half. By the time the third quarter comes around, you're tired, you're laboring. When you come to the fourth quarter, it calls on your character.

I have never had a problem dealing in areas of ambiguity. I can make a decision and not have it all lined up just right.

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.