Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.
Jerry JonesWith the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.
Jerry JonesThere's no question that the striving, the stuff that you got out of [sports]. The depending on someone right beside you. Sitting here and calling on yourself when you're tired or getting through something painful, watching your teammates do the same. Everybody feels good when you first walk out there.
Jerry Jones