Only 7 percent of NFL fans have ever been inside an NFL stadium. Seven... have ever been inside. So the NFL is certainly about the Colosseum of Rome. It can't be a studio game.

Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that

Y'all should come to Cowboys Stadium and watch us beat the Giants' asses.

Sports that are continuous and never stop don't give us the opportunity to segment our messages.

I promise you that during my life, I was more concerned about not letting people down, about doing my part, than I was ever into what it did for me. That is one of the great things about sports, and frankly, football really does instill that.

The part of football you don't see with all the buddies I ever had, we might have gone out and thrown some passes, but we never went out to knock the hell out of each other just to do it. You do that when the time comes to push the ball downfield or keep it from going down the field. That's why I think football has a great place.

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.