Only 7 percent of NFL fans have ever been inside an NFL stadium. Seven... have ever been inside. So the NFL is certainly about the Colosseum of Rome. It can't be a studio game.

I grew up with great coaching, and it had nothing to do with sports. I had great parents. I really got some great input from there. They were entrepreneurial, middle-class business people.

There are a lot of people with money, but not with the passion to really go spend it.

We see every day that our very laws have both sides of the fence.

There's no question that the striving, the stuff that you got out of [sports]. The depending on someone right beside you. Sitting here and calling on yourself when you're tired or getting through something painful, watching your teammates do the same. Everybody feels good when you first walk out there.

Everybody is pretty good in the first quarter. Second quarter, you have a little bump or two on you coming into the half. By the time the third quarter comes around, you're tired, you're laboring. When you come to the fourth quarter, it calls on your character.

With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.