I jokingly call this convergence of games into reality the "Gamepocalypse": the moment when every moment of life is actually a game.

Games have no other purpose than to please.

Why is it that big companies fail when the technology changes? It happens in every industry, so what's the pattern? What are they all doing wrong?

We are shifting into an enjoyment-based economy. And who knows more about making enjoyment than game developers?

LinkedIn's got a little progress bar. It wants you to do things like sign up 10 of your friends. It does that near the end. At the beginning it's like, 'You put in your name. 20 percent progress! How about some other information?' People want to fill in that progress bar. They like to complete a task. They like to check a box.

Everybody is playing games. There are games now for pretty much every age, every demographic.

Is it OK for Amazon to know every word of every book you've read? Are you comfortable with that? Maybe you are. Is it OK to let everybody know you eat Corn Flakes? OK, but then there are certain products you might not want people to know that you're using. ...