I was a generalist in college. You take a lot of courses to feel out what you're interested in. I really felt web design was too limited for me to interested in it - [instead] I was really into typography.

Every new thing you make will be (should be) the nicest thing you’ve made so far, because you’re learning and getting better with each and every new project.

I was a generalist in college. You take a lot of courses to feel out what you're interested in. I really felt web design was too limited for me to interested in it - [instead] I was really into typography.

Web design is something that's super technical but can be super tedious if you have to deal with asshole clients.

If you are on Craigslist to get a sofa, and you see one for free. You think there’s something tragically wrong with it - maybe there are bedbugs. But if you see a sofa on there for $2,500, you think ‘oh man, that sofa must be amazing’. It’s the same thing with art - you set your own value.

The awesome thing about lettering - which is different from many forms of art - is that you can actually see your mistakes. There are sophomore mistakes that people do at the beginning that you spot everywhere. For example, a lot of people make 'W's by turning 'M's upside down.

If you try in whatever ways you can to brighten someone's day, to be fair and respectful to everyone, and to grow your network without being "networky", you will be a rockstar. Have a plan, but be willing to deviate from it if awesome opportunities arise. While it's important to think about your future and what you want to be doing in 5 years, don't let that plan be so concrete that you ignore opportunities around you.