For me 'You & I Forever' is celebrating the person you love being by your side. This is what it means to others
Jessie WareI always have to pretend I'm somebody else to give the best performance. It kind of feels like I'm acting; it's definitely an exaggerated version of me. I'm a very normal, down-to-earth person, but I wanted the videos to be striking, so I have to lay it on a little bit.
Jessie WareI sung from an early age and I was always given nice parts in school musicals, but I definitely wasn't the golden girl. I didn't have the guts. You've got to have a real confidence in yourself to be like: "I'm gonna be a singer and write songs." I never thought it would go anywhere because it's so unattainable to be a singer.
Jessie WareI want to look classy and sophisticated. For the "Running" video, I wanted to make a bit of a statement and to be slightly over-the-top. I'm not taking the piss out of myself, but I'm not taking myself too seriously, either. I'm just having fun and trying to pretend I'm a pop star, really.
Jessie Ware