I want to look classy and sophisticated. For the "Running" video, I wanted to make a bit of a statement and to be slightly over-the-top. I'm not taking the piss out of myself, but I'm not taking myself too seriously, either. I'm just having fun and trying to pretend I'm a pop star, really.
Jessie WareI started meeting the right people, like [producer] Dave [Okumu], who explained to me how songwriting is really simple - "just like shitting," he said. "You gotta let it all out." When he put it like that, however disgusting it is, it made a lot of sense to me.
Jessie WareFor me 'You & I Forever' is celebrating the person you love being by your side. This is what it means to others
Jessie WareEarlier in my career I just thought "I'm not very confident, I don't like singing to people." But people had some faith in me, and here we are. Sometimes I think "Oh maybe I should just be a backing singer." But I've got an amazing team of people who tell me to shut up when I'm like "Oh god, I can't do it." But now, I can't really imagine it being the other way.
Jessie Ware