I always liked how people like Grace Jones and Annie Lennox pushed it with the videos. I'm not the most stylish person at all, but there's something about playing dress-up for the day and playing the role of a singer.
Jessie WareI want to look classy and sophisticated. For the "Running" video, I wanted to make a bit of a statement and to be slightly over-the-top. I'm not taking the piss out of myself, but I'm not taking myself too seriously, either. I'm just having fun and trying to pretend I'm a pop star, really.
Jessie Ware