Apple really has no presence in business, and we think Vista's going to have a huge presence in business. We think we're going to help the corporate IT stack save money.

There is no neat distinction between operating system software and the software that runs on top of it.

Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform.

I am a hard-core believer that the clean desktop is the way to go... At the same time, we told OEMs that if they were going to put a bunch of icons on the desktop, then so were we.

Today, the PC is often still considered just a tool, but together we need to make it a lot more than that. We need to make it a path to experiences.

I would buy a Mac today if I was not working at Microsoft.

We're obviously going to spend a lot in marketing because we think the product sells itself.