We're obviously going to spend a lot in marketing because we think the product sells itself.

There is no neat distinction between operating system software and the software that runs on top of it.

If you're going to kill someone there isn't much reason to get all worked up about it and angry - you just pull the trigger. Angry discussions beforehand are a waste of time. We need to smile at Novell while we pull the trigger.

Apple really has no presence in business, and we think Vista's going to have a huge presence in business. We think we're going to help the corporate IT stack save money.

Today, the PC is often still considered just a tool, but together we need to make it a lot more than that. We need to make it a path to experiences.

I continue to see a healthy PC market, very healthy. The machines will continue to morph; you'll see smaller machines that have more capability.

We can build a better product than Linux.