Most of the bad guys in the real world don't know that they are bad guys. You don't get a flashing warning sign that you're about to damn yourself. It sneaks up on you when you aren't looking.
Jim ButcherHe's Black Council," I said. "Or maybe stupid," Ebenezar countered. I thought about it. "Not sure which is scarier." Ebenezar blinked at me, then snorted. "Stupid, Hoss. Every time. Only so many blackhearted villains in the world, and they only get uppity on occasion. Stupid's everywhere, every day.
Jim Butcher