The traditional model we all grew up with is obsolete.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Maximum growth and high ideals are not incompatible. Theyโre inseparable.
Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.
Our legacy is how we spend our time and who we spend it with.
What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.