Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.

Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.

The traditional model we all grew up with is obsolete.

Warren Berger’s book is a cure for a disease in large enterprises. A More Beautiful Question provides a framework to help leaders ask the most important questions—which is one of the most fundamental characteristics of a great leader—while sharing inspiring stories to show the incredible power of this concept.

We are an industry that has historically been at the forefront of defining new media environments in ways that benefit consumers and move our entire business model forward. We must ensure that while we are moving quickly, we are also moving smartly.

What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.

If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.