I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?
Joe BastianichFrankly, Milan kind of sucks as a restaurant city. Its so fashion-obsessed that people dont pay that much attention to the food.
Joe BastianichYour pantry is your first line of defense against food-borne illness and things like high blood pressure and cholesterol.
Joe BastianichIf you eliminate the junk food, you don't really run the risk of gaining weight if you've got a good workout routine.
Joe BastianichAt Babbo, each dish grew out of a conversation, trying to put something forth that was new and different. It was a combination of culinary adventurism and the dining-room experience with respect for the classic but with an eye toward innovation. And it was about eating locally, whether produce or fish or meat.
Joe Bastianich