One of the big things right now is the DJ is a spectacle, isn't it? You have the enormous light show, smoke, explosions, and fire. There's a dude with a USB stick playing somewhere in there, but the spectacle is created out of lights and lasers and whatever. The original idea of DJing - being a shadowy figure in the corner while people were having a party - is not the one that makes money and is massively popular internationally.
Joe GoddardI still love how Phil Spector turned teenage experiences into wonderful symphonies, but I find it a little more difficult to put myself in that place.
Joe GoddardRight now, I don't particularly take different CDs or vinyl - I have my CD wallet that I take everywhere I go; there are different things in there that cater to different kinds of times - but if there's a special DJ thing coming up, I might go through my records and pick out this special selection. It's one the things that means you're improving as a DJ the more you do it, understanding what's going to go down well in a specific place.
Joe GoddardIt's a part of hip-hop, rave culture. But moving on from whistles, in the future we want to release Greco-Roman wine. Our friends are getting too old to go clubbing, but they will still have to buy our wine if we release it.
Joe Goddard