It brought Pittsburgh into the picture of football teams in the National Football League that, ‘OK, you have to deal with us now.’

When all is said and done and the e-book is written about politics and the Internet, it is not going to be about the presidential election. It will be about the smaller elections in aggregate that have a huge effect on people's lives.

They say that when you're the champs, everybody will try to beat you. Well, I'm glad we're champs, so bring'em on, bring'em all on. If we die, we ain't gonna die running. It's gonna be a fight.

Everyone knows the presidential candidates and has an opinion about them. But as you get to smaller races, that evaporates and you can win through sheer elbow grease.

Causes was founded with the mission of empowering anyone to change the world. Our model is based upon the belief that everyone has the power to have an outsized impact on the world by banding together with other like-minded individuals, taking direct action, and inspiring their friends and their friends' friends to join in.

I never had a desire to hurt anybody.

Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.