The way to get people civically engaged, not just during the election but throughout the year, is to tap into Facebook and let them do it with their friends.

Altruism is one of the most fundamentally social impulses, and doing things for others without expecting anything in return is core to what makes us human. This is why, from the day Facebook Platform launched in 2007, Causes has been honored to be one of the most popular applications, with over 140 million users.

Winning the Super Bowl was obviously a great one, but the joy I felt of going to the Super Bowl, it was what I felt about the Pittsburgh Steelers and where we came from, the history of us to that point.

As I and the rest of my Pittsburgh Steelers teammates prepared that week in late December 1974, we knew one thing: The road to the Super Bowl in the AFC went through Oakland. To achieve your dreams as a team, you had to slay the Oakland Raiders. They were the barometer of what it took to be a championship team.

Without social networks, you're not the coolest thing on the Christmas list, and you're not getting any bite.

When you win and you don't have anyone to share it with, why win? You have someone to share it with you.

It brought Pittsburgh into the picture of football teams in the National Football League that, ‘OK, you have to deal with us now.’