I believe in being positive.

As I and the rest of my Pittsburgh Steelers teammates prepared that week in late December 1974, we knew one thing: The road to the Super Bowl in the AFC went through Oakland. To achieve your dreams as a team, you had to slay the Oakland Raiders. They were the barometer of what it took to be a championship team.

Over a 10-season stretch from 1967 to 1976, eight Super Bowl champions either were the Raiders or had to beat the Raiders in the playoffs. The Jets, the Kansas City Chiefs, the Baltimore Colts, Miami, the Steelers each of the first two times... we all had to deal with the Raiders.

When you think of me as a football player, I would like for people to think that I put it on the line every time. Good or bad, win or lose, I put it on the line.

When you win and you don't have anyone to share it with, why win? You have someone to share it with you.

Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.

Everyone knows the presidential candidates and has an opinion about them. But as you get to smaller races, that evaporates and you can win through sheer elbow grease.