People can care about changing the world. But what gets them to act is pressure and social reward.

I never had a desire to hurt anybody.

The Internet has brought democracy to so many other things. It's about time the Internet brought democracy to democracy.

Altruism is one of the most fundamentally social impulses, and doing things for others without expecting anything in return is core to what makes us human. This is why, from the day Facebook Platform launched in 2007, Causes has been honored to be one of the most popular applications, with over 140 million users.

The way to get people civically engaged, not just during the election but throughout the year, is to tap into Facebook and let them do it with their friends.

Causes was founded with the mission of empowering anyone to change the world. Our model is based upon the belief that everyone has the power to have an outsized impact on the world by banding together with other like-minded individuals, taking direct action, and inspiring their friends and their friends' friends to join in.

When all is said and done and the e-book is written about politics and the Internet, it is not going to be about the presidential election. It will be about the smaller elections in aggregate that have a huge effect on people's lives.