Everyone knows the presidential candidates and has an opinion about them. But as you get to smaller races, that evaporates and you can win through sheer elbow grease.

Altruism is one of the most fundamentally social impulses, and doing things for others without expecting anything in return is core to what makes us human. This is why, from the day Facebook Platform launched in 2007, Causes has been honored to be one of the most popular applications, with over 140 million users.

When all is said and done and the e-book is written about politics and the Internet, it is not going to be about the presidential election. It will be about the smaller elections in aggregate that have a huge effect on people's lives.

Donald Evans is a favorite person of mine. His worth ethic, his attitude and his dedication really set him apart.

As I and the rest of my Pittsburgh Steelers teammates prepared that week in late December 1974, we knew one thing: The road to the Super Bowl in the AFC went through Oakland. To achieve your dreams as a team, you had to slay the Oakland Raiders. They were the barometer of what it took to be a championship team.

Everyone knows the presidential candidates and has an opinion about them. But as you get to smaller races, that evaporates and you can win through sheer elbow grease.

The way to get people civically engaged, not just during the election but throughout the year, is to tap into Facebook and let them do it with their friends.