Everyone knows the presidential candidates and has an opinion about them. But as you get to smaller races, that evaporates and you can win through sheer elbow grease.

The way to get people civically engaged, not just during the election but throughout the year, is to tap into Facebook and let them do it with their friends.

You can go to the bank and borrow money, but you can't go to the bank and borrow a Super Bowl ring. The ring is like a crown.

Altruism is one of the most fundamentally social impulses, and doing things for others without expecting anything in return is core to what makes us human. This is why, from the day Facebook Platform launched in 2007, Causes has been honored to be one of the most popular applications, with over 140 million users.

Winning the Super Bowl was obviously a great one, but the joy I felt of going to the Super Bowl, it was what I felt about the Pittsburgh Steelers and where we came from, the history of us to that point.

I believe in being positive.

When you win and you don't have anyone to share it with, why win? You have someone to share it with you.