Don't forget to balance optimism with fact and belief with reality.

Set measurable goals, measure relative to competition.

The cost of hiring someone bad is so much greater than missing out on someone good.

Fair use is important to innovators as well as consumers. It's fair use that allowed the VCR to innovate on top of the television.

Fight piracy; don't squash innovation.

So my advice to startups in this particular category is if you’re going to put your product in beta - put your business model in beta with it. Far too often we are too product focused and not business-model focused. That’s one thing I definitely would have done differently with JotSpot.

Don't forget to balance optimism with fact and belief with reality.