I think Google's founders are both a couple of guys with some high ideals which have been to some degree reflected in the way the company has been run in terms of its having a very good workplace and good employee programs, and now that they're going public they want in some ways to be able to ensure that that kind of approach continues. So they've effectively put in place this notion of "Don't Be Evil".
Joel BakanThe corporation is not an independent "person" with its own rights, needs, and desires that regulators must respect. It is a state created tool for advancing social and economic policy.
Joel BakanThe corporation, like the psychopathic personality it resembles, is programmed to exploit others for profit.
Joel BakanBy leveraging their freedom from the bonds of location, corporations could now dictate the economic policy of governments.
Joel Bakan