I think Google's founders are both a couple of guys with some high ideals which have been to some degree reflected in the way the company has been run in terms of its having a very good workplace and good employee programs, and now that they're going public they want in some ways to be able to ensure that that kind of approach continues. So they've effectively put in place this notion of "Don't Be Evil".
Joel BakanBy leveraging their freedom from the bonds of location, corporations could now dictate the economic policy of governments.
Joel BakanCorporations now govern society, perhaps more than governments themselves do; yet ironically, it is their very power, much of which they have gained through economic globalization, that makes them vulnerable.
Joel BakanThe corporation was originally conceived as a public institution whose purpose was to serve national interests and advance the public good.
Joel Bakan