My style is neither casual nor academic, it's somewhere in between. For me, that's the best way to be succinct and informative but still (I hope) at least a bit entertaining.
Joel McIverI'd always thought that heavy metal - what I knew of it, anyway - was for tragic losers with acne and inch-thick glasses who fantasised about slaying dragons and riding Harleys, failing to realise at the time that the only loser was me. Fortunately, a good friend of mine played me 'Battery' from Metallica's Master Of Puppets album and the scales fell instantly from my eyes. It was a total revelation.
Joel McIverIf you can write (and don't kid yourself that you can, if you can't) and you have ideas that are commercially viable and will engage the reader's interest, go for it. Make sure you have something unique to offer. I enjoy the work of writers who give you something you won't find anywhere else.
Joel McIver