I think it's one of the most important battles for consumers to fight: the right to know what's in their food, and how it was grown.

You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.

That many if not most people...who want fresh leafy greens in January buy them at the supermarket after they've been bleached and plastic-bag shipped from California or beyond is not a tribute to modern technology; it's an unprecedented abdication of personal responsibility and a ubiquitous benchmark of abnormality.

The shorter the chain between raw food and fork, the fresher it is and the more transparent the system is.

Our community of rebels, of humble truth seekers, wants to turn our culture around. We don't despise our country. We don't desire failure. We desire light, a beacon to show the world that our wealth need not show the way to more rapid destruction, but can be leveraged to heal more acres, more backyards, more communities faster than any civilization on the right path has ever done it.

A farm regulated to production of raw commodities is not a farm at all. It is a temporary blip until the land is used up, the water polluted, the neighbors nauseated, and the air unbreathable. The farmhouse, the concrete, the machinery, and outbuildings become relics of a bygone vibrancy when another family farm moves to the city financial centers for relief.

I see myself today as Sitting Bull trying to bring a voice of Easternism, holism, community-based thinking to a very Western culture.