I think it's one of the most important battles for consumers to fight: the right to know what's in their food, and how it was grown.

We don't need a law against McDonald's or a law against slaughterhouse abuse - we ask for too much salvation by legislation. All we need to do is empower individuals with the right philosophy and the right information to opt out en masse.

Remember, machines don't forgive.

If you have to put on a haz-mat suit to visit a farm, you may not want to eat what comes from it.

When faith in our freedom gives way to fear of our freedom, silencing the minority view becomes the operative protocol.

My advice to anyone who wants to join in on farming is diversify. Nature is diversified, and I know you'll always have a core thing that you'll really like, but hang stuff around the edges of it. It will make your place more interesting for people to come to, and it's a lot easier to sell something else to an existing customer.

What happens is all these things we're seeing – campylobacter, E coli, mad cow, listeria, salmonella, that weren't even in the lexicon 30 years ago – that is the industrial paradigm exceeding its efficiency. So these Latin squiggly words that we're learning to say – bovine spongiform encephalopathy – are nature's language screaming to us: ENOUGH! And the question then is: what will it take for us to listen? And my contention is that Wall Street is still wearing conquistador mentality and uniforms, and nobody is listening to the pleadings of nature saying: 'Enough.'