What happens is all these things we're seeing – campylobacter, E coli, mad cow, listeria, salmonella, that weren't even in the lexicon 30 years ago – that is the industrial paradigm exceeding its efficiency. So these Latin squiggly words that we're learning to say – bovine spongiform encephalopathy – are nature's language screaming to us: ENOUGH! And the question then is: what will it take for us to listen? And my contention is that Wall Street is still wearing conquistador mentality and uniforms, and nobody is listening to the pleadings of nature saying: 'Enough.'

Don’t complain about being unable to afford high-quality local food when your grocery cart is full of beer, cigarettes, and People magazine.

A culture that just views a pig as a pile of protoplasmic inanimate structure, and can be manipulated by whatever creative design humans can foist upon that critter, will probably view individuals within its community and other cultures in the community of nations, with the same type of disdain and disrespect and controlling-type mentality.

Nobody walks well first, nobody writes well first and nobody cooks well first.

I think it's one of the most important battles for consumers to fight: the right to know what's in their food, and how it was grown.

If you have to put on a haz-mat suit to visit a farm, you may not want to eat what comes from it.

Always listen to your customers.