What happens is all these things we're seeing – campylobacter, E coli, mad cow, listeria, salmonella, that weren't even in the lexicon 30 years ago – that is the industrial paradigm exceeding its efficiency. So these Latin squiggly words that we're learning to say – bovine spongiform encephalopathy – are nature's language screaming to us: ENOUGH! And the question then is: what will it take for us to listen? And my contention is that Wall Street is still wearing conquistador mentality and uniforms, and nobody is listening to the pleadings of nature saying: 'Enough.'

You wanna get diarrhoea? Eat industrial food.

A culture that just views a pig as a pile of protoplasmic inanimate structure, and can be manipulated by whatever creative design humans can foist upon that critter, will probably view individuals within its community and other cultures in the community of nations, with the same type of disdain and disrespect and controlling-type mentality.

If every American for one week refused to eat at a fast-food joint, it would bring concentrated animal feeding operations to their knees.

We don't need a law against McDonald's or a law against slaughterhouse abuse - we ask for too much salvation by legislation. All we need to do is empower individuals with the right philosophy and the right information to opt out en masse.

I don't want to sound too mystical or weird but it's important to know what garlic smells like when it's cooking, or what eggs look like when they're cracked out of a shell.

Our community of rebels, of humble truth seekers, wants to turn our culture around. We don't despise our country. We don't desire failure. We desire light, a beacon to show the world that our wealth need not show the way to more rapid destruction, but can be leveraged to heal more acres, more backyards, more communities faster than any civilization on the right path has ever done it.