What happens is all these things we're seeing – campylobacter, E coli, mad cow, listeria, salmonella, that weren't even in the lexicon 30 years ago – that is the industrial paradigm exceeding its efficiency. So these Latin squiggly words that we're learning to say – bovine spongiform encephalopathy – are nature's language screaming to us: ENOUGH! And the question then is: what will it take for us to listen? And my contention is that Wall Street is still wearing conquistador mentality and uniforms, and nobody is listening to the pleadings of nature saying: 'Enough.'

I think it's one of the most important battles for consumers to fight: the right to know what's in their food, and how it was grown.

How many of us lobby for green energy or protected lands, but don't engage with the local bounty to lay by for tomorrow's unseasonal reality? That we tend to not even think about this as a foundation for solutions in our food systems shows how quickly we want other people to solve these issues.

You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.

Our animals don't do drugs. Instead, we move them almost daily in a tightly choreographed ballet from pasture spot to pasture spot.

How dare you treat your soil like dirt!

In my opinion, if there is one extremely legitimate use for petroleum besides running wood chippers and front-end loaders to handle compost, it's making plastic for season extension. It parks many of the trucks [for cross-country produce transportation]. With the trucks parked, greenhouses, tall tunnels, and more seasonal, localized eating, can we feed ourselves? We still have to answer that burning question.