How much evil throughout history could have been avoided had people exercised their moral acuity with convictional courage and said to the powers that be, 'No, I will not. This is wrong, and I don't care if you fire me, shoot me, pass me over for promotion, or call my mother, I will not participate in this unsavory activity.' Wouldn't world history be rewritten if just a few people had actually acted like individual free agents rather than mindless lemmings?

Men swagger around calling themselves "cattlemen" but abuse their grass like a rapist. And abuse their cattle with concrete fecal feedlots without any regards to rumen function. Vegetable growers plow thousands of acres, planting monocrops of annuals in a never-ending tillage routine that totally annihilates carbon wealth. Why? Why are we so enamored of things that destroy carbon and disrespect the animals under our care? Grass. Lowly grass. It just gets no respect. And yet it is the lifeblood of the planet.

If a job is worth doing, it's worth doing poorly first.

I think it's one of the most important battles for consumers to fight: the right to know what's in their food, and how it was grown.

The first supermarket supposedly appeared on the American landscape in 1946. That is not very long ago. Until then, where was all the food? Dear folks, the food was in homes, gardens, local fields, and forests. It was near kitchens, near tables, near bedsides. It was in the pantry, the cellar, the backyard.

Our animals don't do drugs. Instead, we move them almost daily in a tightly choreographed ballet from pasture spot to pasture spot.

Get in your kitchens, buy unprocessed foods, turn off the TV, and prepare your own foods. This is liberating.