You know what the best kind of organic certification would be? Make an unannounced visit to a farm and take a good long look at the farmer’s bookshelf. Because what you’re feeding your emotions and thoughts is what this is really all about. The way I produce a chicken is an extension of my worldview. You can learn more about that by seeing what’s sitting on my bookshelf than having me fill out a whole bunch of forms.

You know what the best kind of organic certification would be? Make an unannounced visit to a farm and take a good long look at the farmer’s bookshelf. Because what you’re feeding your emotions and thoughts is what this is really all about. The way I produce a chicken is an extension of my worldview. You can learn more about that by seeing what’s sitting on my bookshelf than having me fill out a whole bunch of forms.

You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.

How dare you treat your soil like dirt!

On a grander scale, when a society segregates itself, the consequences affect the economy, the emotions, and the ecology. That's one reason why it's easy for pro-lifers to eat factory-raised animals that disrespect everything sacred about creation. And that is why it's easy for rabid environmentalists to hate chainsaws even though they snuggle into a mattress supported by a black walnut bedstead.

I think it's one of the most important battles for consumers to fight: the right to know what's in their food, and how it was grown.

If a job is worth doing, it's worth doing poorly first.