Realize that agendas drive data, not the other way round

Amazingly, we’ve become a culture that considers Twinkies, Cocoa Puffs, and Mountain Dew safe, but raw milk and compost-grown tomatoes unsafe.

A farm includes the passion of the farmer's heart, the interest of the farm's customers, the biological activity in the soil, the pleasantness of the air about the farm -- it's everything touching, emanating from, and supplying that piece of landscape. A farm is virtually a living organism. The tragedy of our time is that cultural philosophies and market realities are squeezing life's vitality out of most farms. And that is why the average farmer is now 60 years old. Serfdom just doesn't attract the best and brightest.

If a job is worth doing, it's worth doing poorly first.

My advice to anyone who wants to join in on farming is diversify. Nature is diversified, and I know you'll always have a core thing that you'll really like, but hang stuff around the edges of it. It will make your place more interesting for people to come to, and it's a lot easier to sell something else to an existing customer.

Just because we can ship organic lettuce from the Salinas Valley, or organic cut flowers from Peru, doesn't mean we should do it, not if we're really serious about energy and seasonality and bioregionalism.

That many if not most people...who want fresh leafy greens in January buy them at the supermarket after they've been bleached and plastic-bag shipped from California or beyond is not a tribute to modern technology; it's an unprecedented abdication of personal responsibility and a ubiquitous benchmark of abnormality.