Read things you're sure will disagree with your current thinking. If you're a die-hard anti-animal person, read Meat. If you're a die-hard global warming advocate, read Glenn Beck. If you're a Rush Limbaugh fan, read James W. Loewen's Lies My Teachers Told Me. It'll do your mind good and get your heart rate up.

Realize that agendas drive data, not the other way round

Get in your kitchens, buy unprocessed foods, turn off the TV, and prepare your own foods. This is liberating.

If you think the price of organic food is expensive, have you priced cancer lately.

That many if not most people...who want fresh leafy greens in January buy them at the supermarket after they've been bleached and plastic-bag shipped from California or beyond is not a tribute to modern technology; it's an unprecedented abdication of personal responsibility and a ubiquitous benchmark of abnormality.

I think it's one of the most important battles for consumers to fight: the right to know what's in their food, and how it was grown.

We don't need a law against McDonald's or a law against slaughterhouse abuse - we ask for too much salvation by legislation. All we need to do is empower individuals with the right philosophy and the right information to opt out en masse.