Read things you're sure will disagree with your current thinking. If you're a die-hard anti-animal person, read Meat. If you're a die-hard global warming advocate, read Glenn Beck. If you're a Rush Limbaugh fan, read James W. Loewen's Lies My Teachers Told Me. It'll do your mind good and get your heart rate up.

Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?

The industrial food system is so cruel and so horrific in its treatment of animals. It never asks the question: 'Should a pig be allowed to express its pig-ness?'

Remember, machines don't forgive.

You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.

Don’t complain about being unable to afford high-quality local food when your grocery cart is full of beer, cigarettes, and People magazine.

Realize that agendas drive data, not the other way round