When I create a false reality, I always try to create a plausible structure to help convince people.

I've always been a fine artist.

My art became very public.

Most important to any fake story is a plausible, realistic edge with a satirical twist that is topical.

Most reporters who come to me get their stories directly from press releases. Very few do what one would consider to be their professional duty.

My challenge as a satirical artist is how to present ideas to people to enable them to question and reexamine their beliefs. My hope is, that my work provokes people to look at things in a new way.

The media is not just the message. The media is a massage. We're constantly being stroked, manipulated, adjusted, realigned, and manoeuvered.