Quite apart from any conscious program, the great cultural historians have always been historical morphologists: seekers after theforms of life, thought, custom, knowledge, art.

Under weak government, in a wide, thinly populated country, in the struggle against the raw natural environment and with the freeplay of economic forces, unified social groups become the transmitters of culture.

Culture must have its ultimate aim in the metaphysical or it will cease to be culture.

Today the average inhabitant of the western hemisphere knows a little of everything. He has the newspaper on his breakfast table and wireless within reach. For the evening there is the film, cards, or a meeting to complete a day spent in the office or factory where nothing that is essential has been learnt. With slight variation this picture of a low cultural average holds good over the entire range from factory-hand of clerk to manager or director. Only the personal will to culture, in whatever field and however pursued raises modern man above this level.

Life is made too easy. Mankind's moral fibre is giving way under the softening influence of luxury.

The slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.

An aristocratic culture does not advertise its emotions. In its forms of expression it is sober and reserved. Its general attitude is stoic.