It is an evil world. The fires of hatred and violence burn fiercely. Evil is powerful, the devil covers a darkened earth with hisblack wings. And soon the end of the world is expected. But mankind does not repent, the church struggles, and the preachers and poets warn and lament in vain.

History can predict nothing except that great changes in human relationships will never come about in the form in which they have been anticipated.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

Under weak government, in a wide, thinly populated country, in the struggle against the raw natural environment and with the freeplay of economic forces, unified social groups become the transmitters of culture.

If the Americans, in addition to the eagle and the Stars and Stripes and the more unofficial symbols of bison, moose and Indian, should ever need another emblem, one which is friendly and pleasant, then I think they should choose the grapefruit. Or rather the half grapefruit, for this fruit only comes in halves, I believe. Practically speaking, it is always yellow, always just as fresh and well served. And it always comes at the same, still hopeful hour of the morning.

If we are to preserve culture we must continue to create it.

Nelson's famous signal before the Battle of Trafalgar was not: "England expects that every man will be a hero." It said: "Englandexpects that every man will do his duty." In 1805 that was enough. It should still be.