If the Americans, in addition to the eagle and the Stars and Stripes and the more unofficial symbols of bison, moose and Indian, should ever need another emblem, one which is friendly and pleasant, then I think they should choose the grapefruit. Or rather the half grapefruit, for this fruit only comes in halves, I believe. Practically speaking, it is always yellow, always just as fresh and well served. And it always comes at the same, still hopeful hour of the morning.
Johan HuizingaEvery work of history constructs contexts and designs, forms in which past reality can be comprehended. History creates comprehensibility primarily by arranging facts meaningfully and only in a very limited sense by establishing strict causal connections.
Johan HuizingaThe slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.
Johan Huizinga