Good publishers – as one former publisher aptly put it – are market-makers in a world where it is attention, not content, that is scarce.

Give me a dozen healthy infants, well-formed, and my own specified world to bring them up and I'll guarantee to take any one at random and train him to become any type of specialist I might select-doctor, lawyer, merchant-chief, and yes, even beggar man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors.

Good publishers – as one former publisher aptly put it – are market-makers in a world where it is attention, not content, that is scarce.