Leaders instill purpose through their words and their actions. Their communications demonstrate a commitment to vision and mission, but their behaviors underscore its real importance. What a leader does is far more important than what he or she says. People want to see action and help achieve results.

Leadership is the behavior each of us exerts when we take responsibility for our actions and their consequences.

There are some terrific resources on how to find individual purpose but relative resources on how to discover purpose and apply to an organization. My challenge was to show organizations how they could unlock the purpose of their organizations and put it to good use for employees to apply to their own jobs. The net effect is to help individuals, teams and organizations to optimize performance by understanding how to use purpose for good intention.

No one can dictate purpose to another. We discover it for ourselves. Typically leaders know what makes them tick so they do have a purpose, be it to advance their career, achieve some wealth, and be recognized for their efforts. Where they need help is reminding themselves of why they chose their career and their company. They also need to decide periodically if they need to do something new and different. Purpose is an inner compass that points us in the right direction.

From the hindsight of history George Washington seems larger than life, more statuesque than man. Too bad! Washington's greatness as a leader was courage under fire and persistence in the face of obstacles. Yet even he at times doubted himself. But he put those doubts aside and forged ahead, convinced of his noble purpose.

Focusing on one's own purpose is a matter of considering what you want to do, why you want to do it, and how you will do it. Easy questions, but they do provide deep thought.

Purposeful organizations develop the next generation, not simply the next leader. My friend Marshall Goldsmith, bestselling author and leading executive coach, does not like the term succession planning. Better to say, "succession development." That means you are focusing on multiple managers and grooming them to lead.