I began my career in communications and had the privilege of working with senior leaders in a variety of different business sectors. Eventually I decided that rather than helping them develop messages I wanted to help shape lives, that is through teaching, coaching and writing.

Results come from purpose because it is the outcome of what you striving to do. For example, if you run a cardiac care center your goal is best in class cardiac career. Your purpose is to help people leave more healthy lives. Communicating that outcome to all stakeholders physicians, nurses, support staff, etc. a clear goal.

All leaders must be good communicators. But let's be clear, communications is not the same as oratory. Let me give you an example. General George C. Marshall was an exemplary public servant and military officer. He helped mobilize our nation for the Second World War and helped lay the foundation for peace as Secretary of State. He communicated through words, but more loudly through his actions.

Leaders who lead purposeful organizations are those who put people first. No, it's not a cliché when they actually do it. It means they set clear expectations, provide adequate resources, coach for success, and evaluate for results.

The words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.

Focusing on one's own purpose is a matter of considering what you want to do, why you want to do it, and how you will do it. Easy questions, but they do provide deep thought.

Leaders do not motivate per se. They create conditions for people to motivate themselves. They do it by communicating clearly, setting clear expectations, following through and recognizing performance.