I began my career in communications and had the privilege of working with senior leaders in a variety of different business sectors. Eventually I decided that rather than helping them develop messages I wanted to help shape lives, that is through teaching, coaching and writing.

Good leaders are focused, directive, and inspiring... in other words, purposeful. People want to look up to leaders, not because they think they are better than us, but because good leaders provide us with a sense of purpose that inspires us to do better.

The words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.

Purpose needs to be nurtured. It gains resolve when faced with adversity. The ability to overcome obstacles and challenges is daunting but when accomplished gives us a great feeling of achievement. At the same time we need to nurture purpose by exposing ourselves to new opportunities. We need to learn continuously and we need to teach what we learn to others. Such things like that, and many more, help shape and develop the sense of a leader's purpose so that he or she can provide greater service to the organization.

Leadership is the behavior each of us exerts when we take responsibility for our actions and their consequences.

There are some terrific resources on how to find individual purpose but relative resources on how to discover purpose and apply to an organization. My challenge was to show organizations how they could unlock the purpose of their organizations and put it to good use for employees to apply to their own jobs. The net effect is to help individuals, teams and organizations to optimize performance by understanding how to use purpose for good intention.

The deepest principle in human nature is the craving to be appreciated."Mark McCormack, Author and sports entrepreneur"Psychologists tell us that money is a satisfier, not a motivator... Recognition is. That's why we do what we do... Recognition is critical to self-esteem. Without it, we feel undervalued, even insignificant. Money is nice, sure. But once you establish a basis of monetary rewards, without the accompanying verbal and social affirmation, the employee will quickly become disgruntled and ask for more. Eventually, more will never be enough.