Leaders instill purpose through their words and their actions. Their communications demonstrate a commitment to vision and mission, but their behaviors underscore its real importance. What a leader does is far more important than what he or she says. People want to see action and help achieve results.
John BaldoniAll leaders must be good communicators. But let's be clear, communications is not the same as oratory. Let me give you an example. General George C. Marshall was an exemplary public servant and military officer. He helped mobilize our nation for the Second World War and helped lay the foundation for peace as Secretary of State. He communicated through words, but more loudly through his actions.
John BaldoniThere are some terrific resources on how to find individual purpose but relative resources on how to discover purpose and apply to an organization. My challenge was to show organizations how they could unlock the purpose of their organizations and put it to good use for employees to apply to their own jobs. The net effect is to help individuals, teams and organizations to optimize performance by understanding how to use purpose for good intention.
John BaldoniThe words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.
John BaldoniPurposeful organizations develop the next generation, not simply the next leader. My friend Marshall Goldsmith, bestselling author and leading executive coach, does not like the term succession planning. Better to say, "succession development." That means you are focusing on multiple managers and grooming them to lead.
John BaldoniFrom the hindsight of history George Washington seems larger than life, more statuesque than man. Too bad! Washington's greatness as a leader was courage under fire and persistence in the face of obstacles. Yet even he at times doubted himself. But he put those doubts aside and forged ahead, convinced of his noble purpose.
John Baldoni