A good headline can make an advertisement good even if the picture is poor.

A long headline that really says something is more effective than a brief heading that says nothing.

A good headline can make an advertisement good even if the picture is poor.

For every curiosity headline that succeed in getting results, a dozen will fail.

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.