I've always strived to find those records that people don't know, but they actually go "Wow, what is this?" - and they go crazy to it. To me, that's more rewarding as a DJ, and that's what I always thought a DJ was supposed to do: it's about educating people. Now there seems to be a commercial edge to stuff and people are reacting to stuff they've heard on the radio all day long: to me, that's not what youth culture should be reacting to.
John DigweedI love what I do. I'm living the dream. I know that sounds corny, but I wanted to be a DJ from about the age of eleven or twelve, so the fact that I've spent over half my life living out my dream and still doing it at a very high level, I consider myself very lucky. But I've also worked extremely hard and I still work really hard, maintaining my career.
John DigweedIf you're the biggest DJ in the world, you're in a position where you can play stuff that people don't know and blow people's minds. But if you just chose to play stuff they know just to get a reaction, that's just being lazy.
John DigweedPeople think my career started when I sent that tape to Renaissance. Iād actually been working hard for seven years before I got to that point. I was putting on parties and booking DJs around me to get my name on the flyer. I knew I had to do it for myself. I knew no one was going to come knocking on my door. I knew it was up to me.
John Digweed