If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
John KaoIf you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your products.
John KaoThe challenge is to manage creative people so that the output is fruitful. The challenge is not to have an open environment and simply let them do whatever they want.
John Kao