Jazz has to work. It has to play with the audience and with the marketplace. I think that is relevant to business.

It takes creativity at every stage to make the discontinuous leap from one level of knowledge to the next. These discontinuous leaps of understanding lead to insights that in turn lead to value creation.

The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.

The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and budgets and milestones and so forth on a project that does not necessarily lend itself to milestones. It is about translating between the intimate interior environment of the creative work team and the company's need to make money. And finally, it is about positioning the fruits of the creative process in the marketplace and selling them.

The imagination is like a muscle: it strengthens through use.

A pioneering and invaluable work about what it really takes to build innovation capability in society.

The challenge is to manage creative people so that the output is fruitful. The challenge is not to have an open environment and simply let them do whatever they want.