You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.
John KaoCreativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.
John KaoJamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.
John Kao