There are some pretty obvious ways of benchmarking creativity. One way is to perform what I call a creativity audit, which is to look at your capabilities and look at your performance and examine the percentage of revenue that comes from products that are less than five years old, less than three years old and that are current with the present accounting period. You can then compare those figures to those of your competition along the same axes.
John KaoCoca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.
John KaoThe capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.
John KaoIt takes creativity at every stage to make the discontinuous leap from one level of knowledge to the next. These discontinuous leaps of understanding lead to insights that in turn lead to value creation.
John Kao