You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.

The imagination is like a muscle: it strengthens through use.

If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.

You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.

Obviously businesses do not operate like an artists' commune. Business involves deploying finite resources to achieve goals in a competitive environment to make money. That is something creative people understand.

The head of a record label sets up structures, but he also defines the sound of the label, which is to describe what is desirable, what fits and what is quality for that label and then to create an environment where that sound can thrive.

You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.