Performers may play in the studio, but they need to go out and tour every once in a while to keep their edge, or a performer who is a stranger may be asked to "sit in" on a set.
John KaoConducting a creativity audit can be very illuminating because it can tell you how the process is working internally and against the competition.
John KaoThere are some pretty obvious ways of benchmarking creativity. One way is to perform what I call a creativity audit, which is to look at your capabilities and look at your performance and examine the percentage of revenue that comes from products that are less than five years old, less than three years old and that are current with the present accounting period. You can then compare those figures to those of your competition along the same axes.
John KaoThe traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.
John Kao