The creative process is different from the traditional production and work-flow process. It is not so linear.

A pioneering and invaluable work about what it really takes to build innovation capability in society.

Jamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.

The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.

Now jamming - which is about collaborative improvisation - has to do with getting people together to be creative musically. But it is a very powerful metaphor for understanding the grammar of the creative process. It applies to business and to other pursuits as well.

Conducting a creativity audit can be very illuminating because it can tell you how the process is working internally and against the competition.

I would argue that the management of creativity requires a skill set that's relatively different from the traditional management skill set that is appropriate to a large, complex, industrial-era organization.