The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.

Jazz has to work. It has to play with the audience and with the marketplace. I think that is relevant to business.

The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.

The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.

Communication is the essential medium of a creative culture: the communal sea in which we all swim. A company that can't communicate is like a jazz band without instruments: Music just isn't going to happen.

You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.

Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.