Instead of command and control, managing the creative process is about facilitating and permitting.
John KaoNow jamming - which is about collaborative improvisation - has to do with getting people together to be creative musically. But it is a very powerful metaphor for understanding the grammar of the creative process. It applies to business and to other pursuits as well.
John KaoJamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and the conditions in which they find themselves. It is adaptable to changing conditions.
John KaoIf you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.
John Kao