Giving back or giving forward is the one true law of marketing.

All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans.

The best use anyone can make of any day is to enjoy it - and then spread that joy to others.

Don't sell yourself short. No one will value you. Set a fair price for you, your book, your services, whatever it is that you have to offer. Most of us set way too low a price. Put it a little higher than you would normally be inclined to do. The worst that can happen is someone will come along and steal it.

Do something every day to market each of your books for three years.

Giving back or giving forward is the one true law of marketing.

Not everything that counts can be counted. You can count sales. You can count fans and followers. You can count pins and tweets. But you can't count passion. You can't count commitment. You can't count engagement. You can't count relationships.