Giving back or giving forward is the one true law of marketing.

All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans.

Do something every day to market each of your books for three years.

The best use anyone can make of any day is to enjoy it - and then spread that joy to others.

You can sell a lot more books if you work with other authors than if you try to do everything all by yourself.

Giving back or giving forward is the one true law of marketing.

Not everything that counts can be counted. You can count sales. You can count fans and followers. You can count pins and tweets. But you can't count passion. You can't count commitment. You can't count engagement. You can't count relationships.