The hardest thing to get is true emotion. I always believe you need to earn that with the audience. You can't just tell them ok, be sad now. Humor, you can add. Even to the last minute you can be adding little bits of humor. But the true earned emotion is something that you really have to craft.
John LasseterIf you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.
John LasseterPeople who get into animation tend to be kids. We don't have to grow up. But also, animators are great observers, and there's this childlike wonder and interest in the world, the observation of little things that happen in life.
John LasseterEvery animator is really an actor performing in slow motion, living the character a drawing at a time.
John Lasseter