In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
John LockeThe thoughts that come often unsought, and, as it were, drop into the mind, are commonly the most valuable of any we have.
John LockeAs the magistrate has no power to impose by his laws the use of any rites and ceremonies in any church, so neither has he any power to forbid the use of such rites and ceremonies as are already received, approved, and practised by any church; because if he did so, he would destroy the church itself; the end of whose institution is only to worship God with freedom, after its own manner.
John LockeHe that will make good use of any part of his life must allow a large part of it to recreation.
John Locke