In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.

Wherever Law ends, Tyranny begins.

When Fashion hath once Established, what Folly or craft began, Custom makes it Sacred, and 'twill be thought impudence or madness, to contradict or question it.

'Tis true that governments cannot be supported without great charge, and it is fit everyone who enjoys a share of protection should pay out of his estate his proportion of the maintenance of it.

Truth, like gold, is not less so for being newly brought out of the mine.

God, when he makes the prophet, does not unmake the man.

Habits wear more constantly and with greatest force than reason, which, when we have most need of it, is seldom fairly consulted, and more rarely obeyed