The Ideas of primary Qualities of Bodies, are Resemblances of them, and their Patterns do really exist in the Bodies themselves; but the Ideas, produced in us by these Secondary Qualities, have no resemblance of them at all. There is nothing like our Ideas, existing in the Bodies themselves. They are in Bodies, we denominate from them, only a Power to produce those Sensations in us: And what is Sweet, Blue or Warm in Idea, is but the certain Bulk, Figure, and Motion of the insensible parts in the Bodies themselves, which we call so.
John LockeNature never makes excellent things, for mean or no uses: and it is hardly to be conceived, that our infinitely wise Creator, should make so admirable a Faculty, as the power of Thinking, that Faculty which comes nearest the Excellency of his own incomprehensible Being, to be so idlely and uselesly employ'd, at least 1/4 part of its time here, as to think constantly, without remembering any of those Thoughts, without doing any good to it self or others, or being anyway useful to any other part of Creation.
John LockeThough the familiar use of things about us take off our wonder, yet it cures not our ignorance.
John LockeIn my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
John Locke